What you need to know about digital marketing
Digital marketing is known as a kind of umbrella definition for all the online marketing efforts that you tend to put into your business. Many businesses tend to leverage different digital channels like social media, Google search, email and also making use of their websites so that they can be able to connect easily with their current and future customers. The reality of all this is that currently, many people tend to spend twice as much more time compared to how they tend to say 12 years ago. What this means is that Sharepoint opting to make use of offline marketing may not be as effective as it was before.
As you already know, marketing is always about connecting with your audience or rather with your potential customers at the right time and place. Digital marketing is one of the most effective ways of reaching out to your clients especially because people are now spending a lot of time on the internet doing different things.
So what is digital marketing all about?
From the use of your website to your different online branding assets, online brochures, digital advertising, email marketing and much more, there are a huge number of assets and tactics that fall under the digital marketing umbrella. For you to become a good digital marketer, you need to have a clear picture of exactly how much tactic and asset you need to be able to support your overreaching goals. Below are some of the common tactics and assets that you could use to your advantage.
What are your assets?
When it comes to assets, there isquite a number that you can be able to make use of. They include:
? Interactive tools
? Your website
? Branding assets like fonts and logos
? Blog posts
? Earned online coverage like social media, PR, and reviews
? Whitepapers and Ebooks
? Social media channels like LinkedIn, Facebook, Instagram and Twitter
? Lookbooks and Online brochures
Tactics to make use of
? Content marketing
This can best be defined as the promotion and the creation of content assets which is done with the main purpose or lead generation, generating the right amount of brand awareness, traffic growth and getting more customers.
? Search engine optimization
This can be defined as the process in which your website is able to rank higher in the search engine page. When this happens, the amount of organic traffic your website is able to receive increases.
? Social media marketing
This is the promoting of your content and brand on different social media channels so that you can be able to drive traffic, increase your brand awareness and also generate leads.
? Inbound marketing
This is the approach that is used when it comes to attracting, closing, converting and delighting your clients and potential customers by making use of online content.